Ferrari luce electric price is the number everyone is Googling after Maranello finally did the unthinkable.

Ferrari goes electric and it costs $640,000. The company CEO Benedetto Vigna pulled the cover off Ferrari's first fully electric car in Maranello — a four-door, five-seat fastback called Luce, developed with former Apple design chief Jony Ive and his LoveFrom collective. It is the most radical Ferrari since the 1947 125 S.

And yes, the price is intentional. Ferrari will build fewer than 2,000 units a year.

Ferrari Luce Electric Price: Why $640K Is Not a Mistake

Ferrari luce electric price was first reported by Bloomberg. The preliminary price is about €550,000 ($647,130) ahead of its Rome premiere, according to people familiar with the matter cited by Bloomberg. Ferrari USA lists it at $640,000 base.

That is roughly double a Purosangue and triple a Porsche Taycan Turbo GT. Vigna says it is intentional: Ferrari aims for just 5% of total sales in year one. Scarcity, not volume.

According to Reuters, the second EV was due in 2026 but has been pushed to at least 2028 because of “zero demand” for high-performance luxury EVs. The first EV, the Luce, is still on track for VIP deliveries in late 2026, with the public premiere in Rome in May 2026.

Ferrari is not replacing the V12. Vigna insists the EV will “complement, not replace” existing models, with 40% of the lineup electric by 2030 and 60% electrified (hybrid + EV) by 2026.

Technical Specifications – What Ferrari Confirmed

Ferrari released partial specs under the internal codename Elettrica. This is the confirmed hardware for ferrari luce electric price.

Powertrain: Quad-motor layout (one per wheel) producing over 736 kW (1,000 hp). 0-100 km/h in 2.5 seconds, 0-200 km/h in under 7.5s. Top speed 310 km/h (193 mph). Four-wheel steering, active torque vectoring, and active suspension derived from the SF90 XX program.

Battery and Charging: 122 kWh NMC battery on a bespoke 880-volt architecture. Ferrari calls it “the first 800V+ platform built in-house.” WLTP range 530 km (330 miles). 10-80% DC fast charge in ~18 minutes, with a claimed 10% annual increase in usable power via OTA updates. Full specs cross-checked via Electrive. Weight: Ferrari hasn’t confirmed, but insiders estimate ~2,250 kg — heavy for a Ferrari, light for a 122 kWh EV.

Sound: No fake V12. Instead, Ferrari engineered a “sound system amplifying electric vibrations” through the carbon tub — designed with Ive to feel like a “mechanical heartbeat.”

Design – Jony Ive’s Fingerprints

This isn’t your father’s Ferrari. The Luce is:

• Four doors, five seats — Ferrari’s first true family car
• A glass-heavy “shooting brake meets sedan” silhouette, with a full-length electrochromic roof
• No grille, flush door handles, and a minimalist interior with haptic controls co-designed by LoveFrom and Marc Newson
• Built at the new e-building in Maranello, alongside the V6 hybrids

Vigna described it as “big on glass, light and space.” The design has polarized opinion, but Bloomberg reports orders are already coming from old and new customers despite the criticism.

Strategy: Why Ferrari Is Betting Against Porsche and Lamborghini

Ferrari unveiled the car as rivals Porsche and Lamborghini scale back EV plans, citing weak demand for $200k+ electrics. Ferrari is betting the opposite: brand power will sell a $640K EV.

The company secured its battery cells from a yet-unnamed Asian supplier but assembles packs in-house to protect IP. Ferrari will launch 15 new models by 2026, including the Luce and a new hybrid supercar above the SF90.

What’s Next for Ferrari Luce Electric Price?

1. A Spider version is already testing at Fiorano — expect a 2029 Luce Aperta at ~€600k.
2. Tailor Made program will offer full interior customization, including a “silent mode” that disables the artificial sound for city driving.
3. Track package: Leaked dealer docs show an optional carbon-ceramic brake upgrade and Michelin Pilot Sport EV tires rated for sustained 300 km/h runs.
4. Price creep: Ferrari traditionally raises prices 5-8% after year one. Expect $700K by 2028.

Bottom Line on Ferrari Luce Electric Price

The Ferrari Luce / Elettrica isn’t trying to be a Tesla killer. It’s a statement: Ferrari can do electric without losing its soul — and charge $640,000 for the privilege. With 1,000 hp, a Jony Ive interior, and a four-door layout you can take your kids to school in, it’s the most practical Ferrari ever built.

It’s also the most controversial. Purists are already calling it “the electric Purosangue.” Everyone else is just trying to get on the list.