Ferrari finally did it. On Monday in Maranello, CEO Benedetto Vigna pulled the cover off the company’s first fully electric car — a four-door, five-seat fastback called Luce. It was developed with former Apple design chief Jony Ive and his LoveFrom collective, and it’s the most radical Ferrari since the 1947 125 S.

And yes, it costs more than a house in Beverly Hills.

Price and positioning

• Official price: €550,000 ($647,130) ahead of its Rome premiere, according to Bloomberg. Ferrari USA lists it at $640,000 base.

• That’s roughly double a Purosangue and triple a Porsche Taycan Turbo GT. Vigna says it’s intentional: Ferrari will build fewer than 2,000 units a year and aims for just 5% of total sales in year one.

• Production was originally slated for late 2025 but has been pushed to 2028 due to “low demand for high-performance EVs,” Reuters reports. Customer deliveries of the launch edition start in late 2026 for early VIPs.

Ferrari is not replacing the V12  Vigna insists the EV will “complement, not replace” existing models, with 40% of the lineup electric by 2030 and 60% electrified (hybrid + EV) by 2026.

Technical specifications — what we know

Ferrari has released partial specs under the internal codename Elettrica. Here’s the confirmed hardware:

Powertrain:

• Quad-motor layout (one per wheel) producing over 736 kW (1,000 hp)

• 0-100 km/h in 2.5 seconds, 0-200 km/h in under 7.5s

• Top speed: 310 km/h (193 mph)

Battery and charging:

• 122 kWh NMC battery on a bespoke 880-volt architecture (Ferrari calls it “the first 800V+ platform built in-house”)

• WLTP range: 530 km (330 miles)

• 10-80% DC fast charge in ∼18 minutes, with a claimed 10% annual increase in usable power via OTA updates

Chassis:

• Four-wheel steering, active torque vectoring, and active suspension derived from the SF90 XX program

• Weight: Ferrari hasn’t confirmed, but insiders estimate ∼2,250 kg — heavy for a Ferrari, light for a 122kWh EV

Sound: No fake V12. Instead, Ferrari engineered a “sound system amplifying electric vibrations” through the carbon tub — designed with Ive to feel like a “mechanical heartbeat.”

Design — Jony Ive’s fingerprints

This isn’t your father’s Ferrari. The Luce is:

• Four doors, five seats — Ferrari’s first true family car

• A glass-heavy “shooting brake meets sedan” silhouette, with a full-length electrochromic roof

• No grille, flush door handles, and a minimalist interior with haptic controls co-designed by LoveFrom and Marc Newson

• Built at the new e-building in Maranello, alongside the V6 hybrids

Vigna described it as “big on glass, light and space.”

General news and strategy

• Ferrari unveiled the car as rivals Porsche and Lamborghini scale back EV plans, citing weak demand for $200k+ electrics. Ferrari is betting the opposite: scarcity and brand power will sell a $640k EV.

• The company secured its battery cells from a yet-unnamed Asian supplier but assembles packs in-house to protect IP.

• Ferrari will launch 15 new models by 2026, including the Luce and a new hybrid “supercar” above the SF90.

Spoilers and what to expect next

1. A Spider version is already testing at Fiorano — expect a 2029 Luce Aperta at ~€600k.

2. Tailor Made program will offer full interior customization, including a “silent mode” that disables the artificial sound for city driving.

3. Track package: Leaked dealer docs show an optional carbon-ceramic brake upgrade and Michelin Pilot Sport EV tires rated for sustained 300 km/h runs.

4. Price creep: Ferrari traditionally raises prices 5-8% after year one. Expect $700k by 2028.

Bottom line

The Ferrari Luce/Elettrica isn’t trying to be a Tesla killer. It’s a statement: Ferrari can do electric without losing its soul — and charge $640,000 for the privilege. With 1,000 hp, a Jony Ive interior, and a four-door layout you can take your kids to school in, it’s the most practical Ferrari ever built.

It’s also the most controversial. Purists are already calling it “the electric Purosangue.” Everyone else is just trying to get on the list

Description:Ferrari Luce Source: driving.ca Author: Nunzio D’Amelio.License: CC BY 4.0